Brava – Hot sauce

Agency: Venttura Studio
Creative and Art Director: William Ibañez Ararat
Location: Colombia
Project Type: Concept
Packaging Contents: Condiments, Cupboard Food
Packaging Substrate / Materials: Glass bottle
Printing Process: lithographic print

We were commissioned to create the strategy for the brand and the first packaging line for Brava; A new series of hot sauces that highlight the ancestral and mystical flavors of three different presentations of chili peppers. The flavors are traditional like Habanero, Jalapeno and Chamoy.

The experience of tasting the sauces and their strong flavor immediately took us to a world full of mystical and ancestral forces (not identifiable), almost shamanic and cosmic, which envelops with their intact fire each product. The same thing we wanted to happen with the packaging, so we ventured to plan, design and illustrate a series of labels framed in 3 mystic and shamanic characters (fictitious), focused on the natural strength of pre-hispanic and popular symbols such as reptiles, felines and birds. To each, we give symbolize the domain of a sacred fire, which resents the strength of each sauce.

What’s Unique?
It is important for the appropriation of the visual concept in the identity of packaging applications, generating a cultural and complementary product experience.

We ventured to plan, design and illustrate a series of labels framed in 3 mystic and shamanic characters (fictitious), focused on the natural strength of pre-hispanic and popular symbols such as reptiles, felines and birds. To each, we give symbolize the domain of a sacred fire, which resents the strength of each sauce.

Identity, color, culture, ancestrality, and mystery, are the keywords that represent the inspiration for packaging and complement the personality and values of the brand.