Catch Masala Sprinklers

Design: Diti Agrawal
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Samson Mathai
Packaging Contents: Masalas and Spices
Packaging Substrate / Materials: Cardboard body and plastic film, Plastic cap and base
Printing Process: Flexography

The brand Catch has been a pioneer in spice sprinklers and has had no change in its sprinkler bottle packaging. Apart from the minute structural problems circling around the sprinkler bottle, the graphics weren’t calling out to the customers, and Catch has lost its market strength against the numerous spice brands available in the market today.

This project aims to tackle the above aforesaid issue. It retains the iconic cylindrical form and keeps the color palette such that a change in packaging doesn’t lose the recognition of Catch in the eyes of the customers. The form, as well as graphics, is designed such that the richness of the spice, the consumer sees what he looks for and the catch logo has been used as a trademark stamp to indirectly show that masalas are the territory.

What’s Unique?
The design is made smart by retaining the selling point of the earlier packaging. It solves the structural issues by thoughtful changes and shows what should be seen in a glance. The graphics reflect richness, freshness that every brand claims their spices to be but fail to sell the story to their audience using their packaging. The design makes the bottle look rich and aims to remove the need for one to by another tabletop container/sprinkler to store the spices on the table.