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Clearspring Tea Redesign

Agency: Mayday
Photographer: Tim Bowden
Location: United Kingdom
Project Type: Produced
Client: Clearspring
Product Launch Location: Global
Packaging Contents: Tea
Packaging Substrate / Materials: Card
Printing Process: Lithography

Refreshing Clearspring Japanese Teas

As the leading supplier of authentic Japanese Teas in the UK, Clearspring were keen to strengthen their current packaging to reflect this. Branding and Packaging Design Specialists Mayday were invited to create a solution with authenticity at its core.

Authenticity informs everything Clearspring undertake and as such, Mayday wanted to intrinsically link the brand with the gravitas of the respected Japanese tea ceremony. The chosen solution makes considered use of key tea ceremony items and delivers a clear, graphic solution.

Mayday's Creative Partner, Barry Gillibrand said "We were fortunate with the Clearspring Tea range, in that, most Organic brands have to create a reason for existing. Clearspring have more credibility with Japanese products than any other brand, so we had a strong platform to build on. Clearspring's expertise and ancient Japanese Tea Ceremonies - a perfect infusion."

The refreshed range clearly communicates between sku's and demonstrates striking on shelf presence in a crowded sector.

Clearspring's Organic Japanese Tea range is on sale now in specialist retailers and will be rolled out in Europe and the UK Multiples later in the year.

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