Decades Project: 1940

Design: Natasha Alimova
Location: New Zealand
Project Type: Concept
Packaging Contents: Instant Coffee
Packaging Substrate / Materials: Tin can

The 1940s were full of sorrow. As the decade began the world was at war. During this time the world had restrictions on food supply due to war rationing. The packaging was all about function over aesthetics.

What’s Unique?
Decided to challenge myself and work on a personal project to discover last century visual styles, understanding from art movements to the political and economical situation of each decade and how that was reflected on our cultures.