Domaine Glinavos Distillate – Tsipouro Pyrros of Epirus

Design: Harry Chrysanthopoulos
Location: Greece
Project Type: Produced
Client: Glinavos domaine
Product Launch Location: Global
Packaging Contents: Distillate – Tsipouro
Packaging Substrate / Materials: Glass
Printing Process: Flexography

Brief:
For this proposal, the main idea was to combine in a simple and harmonic result the brand ‘Tsipouro Pyrros of Epirus’ with the geographical site where its produced.
*Pyrros of Epirus (318-272 b.c.) was a Greek king and statesman of the Hellenistic period living in Epirus.

Target group:
People who appreciate the original and high-quality Distillates

Design approach & concept:
Our design approach was based on using a motive on the label which besides its decorative usage also represents in a minimalistic way the top of a king’s crown but also the mountain range where the distillate is produced. Colourwise we choose a different than the usual path compared to similar products were added a tone of elegance with the dark tones and filling it out with the light blue tones a colour that you can discover on the winter mountain scenery of Epirus.

What’s Unique?
The design approach that managed to include both of the elements that the client wanted into a unique label.