Embracing Contrasts

Agency: Everland
Creative Director Carl Johan Larsson
Client Manager Ida Righolt
Location: Denmark
Project Type: Produced
Client: Olden
Product Launch Location: Norway
Packaging Contents: Water
Packaging Substrate / Materials: Plastic

Soft snow on sharp mountain edges. From solid glaciers to pure mineral water. The rejuvenated design for the Norwegian water company Olden embraces contrasts. Just like the best of life itself.

Originated from unspoiled Norwegian nature, Olden bottles refreshing water from Blåfjellskilden – water protected by nature for thousands of years. So when you drink Olden water, you enjoy some of nature’s purest offerings.

We looked to highlight Olden’s unique origin in the new bottle and packaging design. The combination of sharp edges and soft curves reflects the beautiful and wild Norwegian landscape. The result is a flexible brand universe that can be expanded as Olden introduces new variants.

Grab a bottle of Olden today and enjoy a taste of nature.