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Design: Shekar Menon
Location: India
Project Type: Student Project
School: MIT Institue of Design
Tutor: Rajendra Thakre
Packaging Contents: Vitamin Gums
Packaging Substrate / Materials: Cardboard, Plastic
Printing Process: Digital Printing

This quarantine has made us realize that we are woefully unequipped for long periods of isolation- food is usually a daily affair- which most families find trouble to stockpile. From now on people will be more prepared for events such as this. We need a product that will not go stale and can be stockpiled for emergencies while at the same time be cherished as a snack.

The hypothetical brand, titled FULLOUT, is suggestive of how it goes full/all out with the energy it provides to the user. A product that can be consumed by all sorts of people who require a surplus amount of energy to get through their day to day activities. As a novelty product, it also acts a disaster food product that can be easily stockpiled for a long period of time.

FULLOUT seeks to bring light in times of a crisis, which is why the visual language seeks to incorporate a decorative style of design. The style heavily reflects on the importance of safety. The borders are pictorial for boundaries, the pedestal is symbolic for keeping the safety of the product at highest priority while the center motif represents the product/user who is kept well within the bounds of the circles, away from all trouble.

Primary Packaging
A mixture of recycled polyethylene(plastic) and foil. Easily manipulative plastic which allows the gum to be easily pushed out. The foil will be of high malleable nature and will be made of aluminum.

Secondary Packaging
Cardboard with wax finishes on the outer side whereas a bleached finish on the inside. This packaging hosts 5 blister packs. Shape- Cuboidal, allowing easy stackable storage, the package will not host any outer plastic packaging and would rely entirely on the heavy wax finish.

What's Unique?
Using Plastic to save the world, the general idea is that plastic is bad for the environment. It is most definitely true but is not that simple. The objective is to use these existing plastic waste products to generate more revenue and boost the economy while at the same time look out for the environment.

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