Helvetica Experimental Packaging

Design: ARDA KAYA
Location: Turkey
Project Type: Produced
Client: Marcovisa
Product Launch Location: Turkey
Packaging Substrate / Materials: Aluminium Bottle, Tin Can
Printing Process: Digital printing

Helvetica Experimental Packaging The experimental packaging design that took the design world by (little) storm when it first went online; after a fortnight it has garnered mentions on almost every design and trend publication online and offline. The main objective is to have each brand’s identity meticulously and uniquely cropped out of its packaging as much as possible yet maintaining it’s integrity and comprehension at the same time.