Lëpety Snack

Posted on

Derrick Lin

Global

Design: André Candeloro
Location: Brazil
Project Type: Produced
Client: Lëpety Snack – dog food
Product Launch Location: Brazil
Packaging Contents: Dog food
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Lëpety is a line of snacks for dogs totally natural and balanced with essential nutrients for the health of pets.

The name Lëpety comes from a variation of the French word le petit, the little one. The vibrant and cheerful brand identity, like any happy pet, portrays cheerful tones and illustrations that reverse the logic of a walk with the dog. With a variable chromatic system and very inspired by the urban culture of large cities, it uses reticles, collages and posters to communicate the product.

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What’s Unique?
Huge care was taken in creating the illustrations to make the product unusual and different at the point of sale. Using special colors and a high level of technical printing to ensure that all planning, commitment and organization reaches those who mattered most: the buyer and his pet.