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Agency: Barceló Estudio
Creative Director: Xisco Barceló
Creative Director: Estel Alcaraz
Location: Spain
Project Type: Produced
Client: Bodega Son Sardina
Product Launch Location: Spain
Packaging Contents: Beverages
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing

The quarantine inspires to create the identity of homemade vermouth ideal to enjoy every moment.

Design of a flexible and timeless label for the bulk sale of Mallorcan vermouth, in order to enjoy the essence of each moment. The product is the common denominator and the different labels are the protagonists, all with the same concept: "The moment".

The user is the main actor who interacts with the product in an emotional way. You can customize the bottle with a collection of 8 labels that express a certain sensation or emotion. A variable that changes according to each moment. The label also works as a promotional and branding element to explain the project and, at the same time, as part of the packaging itself. The brand takes a back seat, leaving the way the product is used to the fore.

What's Unique?
The flexibility of the customization. According to your feelings, you can customize the bottle with 8 different labels.

2 comments: Momentun

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