Nescafé Unibody Coffee Pak

Design: Deeksha
Location: India
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Cold Coffee
Packaging Substrate / Materials: Tetra Pak

The current Nescafé ready-to-drink cold coffee is packaged in Tetra Pak, with a separate PP straw enclosed in vinyl film attached on the outside of the package, like many other on-the-go drinks. In the project, the entire package has been made out of one Tetra Pak folding. This has removed the chances of losing the straw during logistics and can also reduce the amount of waste produced due to separate plastic straw and the wrapper.

In this packaging design, the straw is folded from the main plan of Tetra Pak itself and is secured on top of the container.

The graphics are inspired from the inscription on original Nescafé packaging promoting a healthy lifestyle.