New Whey

Design: Krushanu Waghmare
Location: India
Project Type: Student Project
Packaging Contents: Protein Powder
Packaging Substrate / Materials: Cardboard

Optimum Nutrition is one of the leading protein supplement brands which focuses on the consumer that likes to take care of their body. This particular packaging for created through sustainable materials that take care of the environment. This spreads a message, Don’t just take care of your own but also take care of your environment.

Most people don’t know what whey protein is made from and considered it as some adulterated powder just for bodybuilders, which is completely wrong. Thus to clarify this misunderstanding there is an illustration depicting the source – cow. The side strip showing flavour able to know if the package was opened or not.

Apart from this graphical features the fold-able spoon which is not already sunk in powder is long enough to perfectly fit till surface. So no more finding spoon adventure from this design.