Oast House Offshoot Series

Design: Insite Design
Location: Canada
Project Type: Produced
Client: Niagara Oast House Brewers
Product Launch Location: Canada
Packaging Contents: Beer
Packaging Substrate / Materials: Metal, Shrink Plastic
Printing Process: Flexo

Introducing a new series of fresh Niagara Country beers by Oast!

A few years ago we started down the path to assist Niagara Oast House Brewers in creating a package for a range of beers that would embody and explore what life in Niagara country was all about. The back roads, farms, hidden places, breathtaking sights, smells, foods, good times and the incredibly warm people — a collection of beers that tell these stories.

This became Oast Offshoot Series.

This beer series is based on Oast’s founder’s memories and experiences of their home called Niagara. It’s about growing up there and how it has inspired them. Of the good times and fun that is their home and of all the opportunity Niagara has to offer.

Oast House brand is based on the bucolic farm country life. And so it made sense to base this sub brand’s expression on the nostalgic memories of vintage country wallpapers, fabrics and patterns that dwell in idyllic country experiences.

What’s Unique?
Easy simple designs that pull on the viewers personal memories and desires for enjoyable moments versus trying to tell a specific story or convey a concept.