Olimpic

Design: Dailos Pérez
Location: Spain
Project Type: Concept
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital printing

The olive tree has always been closely linked to the Olympic culture. In its origins, the branches and olive oil were given to the Olympic winners as recognition, a symbol of peace and brotherhood.

From this connection Olimpic arises, a brand of EVOO that recalls the links between the olive tree and Olympic culture. Through a visual identity inspired by the Olympic rings, different compositions are generated whose arrangement is reminiscent of the classic columns that adorned the Greek temples around which Olympism was conceived.

What’s Unique?
This concept project is special because it plays on breaking with the traditional aesthetic surrounding olive oil. In this disruptive way, we want to attract the attention of a younger audience eager for new graphic languages ​​applied to more traditional products.