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Pink Pull


Design: Luminous Design Group
Location: Greece
Project Type: Produced
Product Launch Location: Greece
Packaging Contents: Wine
Packaging Substrate / Materials: Glass

Karipidis Wines is a winery based in Thessaly, having an inherent tendency towards pioneering. We were asked to do the labeling for their rose wine as well as coming up with a name for it, targeting an ever-young community.

Fresh mood and untamed personality are synonyms for rose wines and are depicted on the label. In other words: Pink Pull. The laws of attraction are thunderous by nature, thus the symbol of thunder is central, being formed by a mosaic of flowers, which highlights the taste and fragrances that are enclosed in it.







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