Sahyadri Farm’s Fruit Juice

Design: Sharvari Subhash Jadhav
Location: India
Project Type: Student Project
School: MIT Institute of Design, Pune
Tutor: Prof. Samson Mathai
Packaging Contents: Grape juice, Orange juice and Pomegranate juice
Packaging Substrate / Materials: Bioplastic produced from sugarcane waste (bagasse)
Printing Process: Digital Printing

Sahyadri Farmer Producer Company Ltd. (SFPCL) came into being in the year 2011, as a revenue model, while ensuring reasonable returns to the farmers and quality and safe food to the consumers. The company is working with a tagline “of the farmers, by the farmers, for the farmers”.

Sahyadri was a movement started with a focus on the welfare of the farmers to get them their righteous due while doing business profitably. It is India’s leading Farmers’ Producer Companies with 8000+ marginal fruit and vegetable farmers. 63% of the total farmer population in India is made up of farmers with less than 1 hectare of land. Sahyadri provides the infrastructure to allow even the smallest farmers to be part of a global supply chain.

Sahyadri Farms offers a wide range of products that involve fresh fruits, fresh vegetables, fruit juices with different flavors, fruit pulps, etc.
In this redesigned packaging design, the existing PET bottles are replaced with bioplastics made from sugarcane waste which is fully recyclable. The shape of the juice cups is inspired from fruit’s shape. The lid of the cup is easy to use and has a modern approach that gives additional aesthetical value to the product.

The graphics on the redesigned product gives a hint of the flavor of the juice. The thought behind the graphics is to give a feeling of freshness as fruit juices always give us the freshness and relaxation to the body and cools down the body’s temperature. Playful and fresh colors are used to connect with consumers.

What’s Unique?
This redesigned packaging is an intelligent packaging in which the unique code on each package enables end-to-end traceability and value delivery across the ecosystem by providing supply chain visibility, inventory management, and distribution intelligence, claims management and targeted product recalls, product source/process transparency and recycling information.

Customers can interact with the product. For eg. they can scan the code to check each product is authentic which helps to protect the business.