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Shota Rustaveli 850


Art Director and Graphic Design: David Kupatadze
Photographer: Makho Kipshidze
Product Owner: Guram Akhalaia
Book Design: David Kupatadze
Account Manager: Luka Kutateli
Bookend design: David Aptsiauri
Location: Georgia
Project Type: Produced
Client: Shota Rustaveli 850, British Embassy, Marketer, Bank of Georgia
Product Launch Location: Global
Packaging Contents: Branding, Book, Wine Label
Packaging Substrate / Materials: Paper, Glass bottle, Plastic
Printing Process: Flexography, Digital printing, Screen printing, Foil stamping

Rustaveli 850
The publishing house “Rustaveli 850” was established by the family of private collectors of “The knight in the panther’s skin” and was supported by the well-known online magazine in Georgia - Marketer.ge. The aim of the project is to popularize the author of the poem - Shota Rustaveli by carrying out various innovative activities.


The book
The book was published as part of the UK/Georgia 2019 Season held by the British Embassy and the British Council in Georgia and with the support of the Ambassador, his excellency Mr. Justin McKenzie Smith. The publication includes the so-called “Tseretliseuli” illustrations from the 18th century manuscript of the poem. Together with Ekvtime Takaishvili, Oliver Wardrop contributed to the process of finding and repatriating the lost copies of the illustrations to Georgia.


What's Unique?
Georgias famous 12th-century poet Shota Rustaveli, the author of the Knight in the Panther’s Skin poem, is one of the greatest contributors to Georgian literature. This medieval epic poem reflects the heart of Georgian identity and the country’s traditions. Playing an important role in our creative thinking, we decided to use the letter “R” in the logo. We have created 30 unique patterns built from 858 pixels that are taken from 100 different paintings and illustrations from the Shota Rustaveli books. His works have been preserved for centuries, becoming an enormous part of Georgia’s cultural heritage. We believe that this brand will reflect the essence of Rustaveli through its marketing materials and carry on the traditions for years to come.






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