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The Power of Branding


Design: Norte Branding
Location: Spain
Project Type: Concept
Packaging Contents: Coffee, Coca-Cola, Tabasco
Packaging Substrate / Materials: Packaging

The power of branding is undeniable, but what if we took the image of a well-known brand and changed its packaging? Would it work the same?

What's Unique?
We play with the images that we all have in the head of these great brands. If we think of Coca Cola, Tabasco or Starbucks, we all think of its usual packaging, but is its branding so powerful that it can go beyond the physical and function equally, even if we change its base? At Norte Branding we believe so.







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