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Designer: Vlad Shinkin
3D modeling & visualisation: Maxim Kadashov
Client: Кубань-Мороженое
Product Launch Location: Russia
Packaging Contents: Ice Cream
Packaging Substrate / Materials: Multi-layered paper+foil

A Combination of modern materials and retro-style graphics to find something new to ice-cream shelves in sunny Krasnodar, South of Russia.

Ice cream producer Kuban-Ice-cream launched a campaign to renew the assortment and began with the introduction of a new brand - Twins. Ice cream sandwich is an ice cream similar to Oreo. Therefore, our task in the design was to step as far as possible and do not look like Oreo. We find a combination of modern materials and retro stylistics, as a symbol of the transition from old to new, and also show how it can represent brand in advertising.

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