White Letters

Design: Maria Vishnyakova
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Pavel Borisovsky
Lecturer: Anna Rufova
Packaging Contents: Milk
Packaging Substrate / Materials: Glass bottle
Printing Process: Invisible Milk Ink

The “White Letters” (“Белые письма”) milk brand is based on found messages from real people to each other. When you first see the “White Letters” milk bottle, it is completely white. But if you just tear off the label and bring it to the candle or heat the whole bottle over an open fire, then the text of the letter will begin to appear.

This method of writing with milk was discovered a long ago. It is called invisible ink. This is how prisoners, spies and revolutionaries wrote their letters. Or simply those who wanted to keep their dreams and messages in secret. Today everything secret is becoming apparent. After all, peeping at someone in the keyhole is a long-standing human sin, isn’t it?