ZA beer

Design: Maria Vishnyakova
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Tutor: Pavel Borisovsky
Lecturer: Anna Rufova
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Imagine that you are in a Russian bar. Everything is so incomprehensible. The only thing you remember is one toast from that Russian film. Za zdorovie (For health)! These beer bottles come to the rescue. And now you have some topics for conversation: for health (za zdorovie), for you and us (za vas i nas), for the meeting (za vstrechu)! Drink!

What’s Unique?
Beer packaging ZA is a practical dictionary of Russian toasts.