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Zaran Persian Saffron

Design: Sarvesh Mohite
Location: India
Project Type: Student Project
School: MIT Institute of Design, Pune
Packaging Contents: Saffron Threads & Powder
Packaging Substrate / Materials: Cardboard, Paper, Tin can, Glass Bottle
Printing Process: Digital Printing

Saffron packaging design has a lot to do with storytelling. Wherein brands focus on legacy oriented, history themes of emperor or kingdom, origin specifications, or saffron extracting story. Such stories with less spaces sometimes can look messy if not done creatively.

A lot of brands prefers PET bottles, tin cans and transparent glass bottles. Containers which are transparent, customers can have a visual feel before shedding the bulk of amount. In the case of transparent bottles, the label is preferred so that the product is visible. If the size of the box or container is small, then the logo is embossed elegantly with contrasting colors on the background of packaging. Brand logo and tagline plays a very crucial role because when people buy expensive products, they are specific about the brand name.

The golden color is preferred to display the nature of the product being luxurious and premium. Purple, orange, red is frequently seen color on saffron packaging. Too many images on packaging may create miscommunication among the audience. Hence images of the crocus flower, actual saffron thread images are majorly used so that people can have clarity on what they are purchasing.
Content mentioned on the label should include nutritional information, the origin of the manufacturer, quantity, bar code, pricing. Saffron is also used as gift boxes in marriages, traditional rituals and other occasions in such cases colors used in packaging should be vibrant and eye-catchy.

What's Unique?
The goal was to design a sturdy, premium, visually appealing package which can easily be stacked and transported for saffron threads and saffron powder for the brand ‘Zaran’. The packaging is loaded with graphics and as colors reflecting luxury and give justice to the product inside making it look premium, also for the saffron powder package, the bottle can be seen through the box.

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