7 stands for luxury & craft

Agency: ABOUT:
Creative Director: Konstantinos Giannakis
Creative Director: Faye Papargyropoulou
Photographer: Giorgos Sfakianakis
Location: Greece
Project Type: Produced
Client: Apriati Contemporary Handmade Jewellery
Product Launch Location: Global
Packaging Contents: Cords
Packaging Substrate / Materials: Painted copper
Printing Process: Digital cut-out

7 (seven) is the natural number following 6 and preceding 8. It is often considered lucky in Western culture. Apriati —as a brand— offers bestselling jewelry pieces, from collections such as “7 cords” and stackable diamond rings. With a work of an uncommon level of craft and beauty, our task was to push the boundaries of a standard anniversary packaging. Sourcing and working alongside the very best packaging manufacturers and with custom-designed sleek typography, of the mystical number 7 cut out on the copper made but painted gold tube we wanted to underline the unique, high-end, deluxe look origins of the brand. On the top, as a universal characteristic of all the unique and handmade brands across the globe, there is a numerical limitation of a total of 100 pieces. The inner part of the copper tube is used as an ultra-stylish, although commercial display object that carries on 7 selected cords.