Adidas ZX 2K BOOST: Seeding Kit Packaging

Design: Hovers Over Water
Location: United States
Project Type: Produced
Client: Adidas Originals
Product Launch Location: Global
Packaging Contents: ZX 2K BOOST footwear
Packaging Substrate / Materials: 100% recyclable box + reusable bag
Printing Process: Screen printing

Minimal by design this ‘Premium Artifact’ concept represents a look from the past – resurrected in the future present tense. This custom engineered box offers a truly unique unveiling and comes adorned in it’s own retro space-tech reusable carrying case.

Transcend the past. Progress forward.

WELCOME TO THE FUTURE.

Since it’s launch in 1984, the ZX series has always represented progress by pushing the boundaries of footwear design and technology. Taking inspiration from the 1987 ZX 710 OG, the ZX 2K BOOST remains at the forefront of progression.

Fusing iconic design elements with advanced technology, the ZX 2K BOOST reinvents the running-inspired sneaker to provide unprecedented comfort and wearability.

What’s Unique?
Custom engineered box construction houses each shoe individually creating an unexpected approach to opening and a truly unique product reveal. The carrying case is simple, sturdy and features a grid mesh pattern inside of translucent material with twill handles and printed graphics.