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Cabandos - The First Manly Snack


Design: Dozen Agency
Location: Belarus
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Food, snacks
Packaging Substrate / Materials: Plastic

KABANOS FROM BELARUS
With products that have vivid flavors, but not that outstanding of a packaging, they looked for a way to showcase their product on the shelf. This is how Cabandos' rebranding began.

MEAT
It's the only thing that the manliest of us need when we need to still our hunger ASAP during a football match or a shooter session, when going out of town or spending quality time with friends. So, we have a mouth-watering product, a snappy name, but what brand lacks is some muscle.

THE CABANDOS BUNCH
Has become a staple for sports events, street-fight venues, music fests, and other “masculine” events. And it's rather successful at holding its own on the shelf. And we are happy with that. Because sometimes all a brand needs being a bit hog-pushy.







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