Chocolate. A true religion

Agency: ABOUT:
Creative Director: Faye Papargyropoulou
Creative Director: Konstantinos Giannakis
Location: Greece
Project Type: Produced
Client: Stelios Parliaros
Product Launch Location: Greece
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Screen printing, cut-out

Starting from setting and thinking about the name (strongly being named Religion!), we initiated a modish graphic language for this luxury seasonal packaging. A brand created by the famous confectionery specialist Mr. Stelios Parliaros. The wings of an angel with the cut-out technique applied excellently on the smooth and silky surface of the outer matte paper was something that allowed a clear standout and contrast to the inner side of the ultra-bright and glossy premium aesthetic of the basic container box. A simply clean and cute white silkscreened typography was applied to find the equilibrium between a product-like premium aesthetic and concept for that seasonally complete new product range. On the roundabout chocolate piece, there was a coin-like stamp over. A statement that chocolate is and will be forever precious with thousands of followers. A true religion.