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Coffee Mate Group - Specialty Coffee

Manufacturer: Coffee Mate Group
Location: Lithuania
Project Type: Produced, Commercial Work
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

For almost 10 years now, Coffee Mate Group has a vision to make all the best moments flavoured with fresh, high quality coffee. In order to improve the use of packaging while emphasizing the authenticity, quality and unique taste of specialty coffee beans, Coffee Mate Group is renewing the packaging. Specialty coffee is more than just processed coffee berries, it's the dedication of people who made quality their highest priority. It's truly unique flavours and special conditions for coffee to grow, it's a true craft where results exceed your expectations.

The matte black colour gives a feeling of luxury and quality. Exactly these features usually characterise specialty coffee. In addition, it highlights the bright colours which are also used for distinguishing coffees apart. When the customer finds his favourite taste and, for example, forgets its name, he can easily identify it by the colour.

The shape and use of the packaging itself has been improved also. The bottom of the package is rectangular, it allows the package to stand firmly on a flat surface. Ziplock ease the usage and helps to preserve the aroma of coffee for a longer period of time.

What's Unique?
Black packaging emphasizes the uniqueness of selected leaf shapes and colours. Leaves reflect the culture of a specific coffee region, whereas the colours highlight distinctive tastes.

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