Color Doesn’t Matter

Design: Norte Branding
Location: Spain
Project Type: Concept
Packaging Contents: Coca-Cola, Pizza, Dr.Pepper, Cereals, Pepsi, Coffee
Packaging Substrate / Materials: Various

Color doesn’t matter, what matters is the interior. Rebranding against racism. The power of all these brands transcends color and continue to work just as well. This is a lesson that gives us the design of these packagings that can be well applied to real life.

What’s Unique?
We want to take advantage of the branding power of all these brands to redirect it to a topic that affects us all in a direct or indirect way.