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Design: White Bear Studio
Location: United Kingdom
Project Type: Concept
Packaging Contents: Salad
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

Since the rebrand, Donnely has stocked in premium stores like Super Value, Fallon and Byrne and Euro Spars, having only launched three months ago there are many other listings in the pipeline.

“White Bear fully understood the brief and impressed us with their energetic approach and creativity. They captured the essence of what we wanted to achieve and helped us develop a fresh identity by presenting us with carefully considered options that tested the boundaries of our brand. We wanted to stand out from the rest and they have delivered on that, without question.” - Ann Bolger, Managing Director, Donnelly Fruit & Veg

Fresh fruit and veg brand Donnelly came to us looking to launch a new range of salad that offered a convenient solution to healthy eating without compromising on quality. Their previous packaging was lacking a brand story and message, but they needed a premium brand that stayed true to their family ethos whilst bringing it to the 21st century.

Our new branding has successfully translated across packaging, promotional material and online services to ensure a 360 degree approach. We created a brand that captures the deliciousness of fresh Irish produce, whilst maintaining the Donnelly family heritage. Their brand strategy is now future-facing while still remaining authentic, honest and true to their core brand values. The artistic leaf art design mirrors the natural, fresh salad product whilst also illustrating the flavour options.

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