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Get Out Indoors


Design: Assem Mostafa
Location: Egypt
Project Type: Concept
Packaging Contents: Treadmill Grass Belt
Packaging Substrate / Materials: Paper Tube

The challenge was to come up with a product that helps people to workout at home so the idea of the product is a changeable treadmill belt that anyone can install to the treadmill at home instead of the normal rubber belt to give the feeling of outdoor grass running.

The design direction is to create a pattern using a lot of elements related to the product which is running & outdoors, so as we can see there are trees, birds and clouds ...etc., which is related to the outdoor running and we can see also a water bottle, sneakers and stopwatch ...etc., which is related to running in general.

The colors here selected to reflect the outdoor grass run mood and spirit with different tints and shades of green.







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