Grolsch 0.0

Art director: Elroy Klee
Location: Netherlands
Producer: Paul Assen, Loy Löwik
Print: Toppack
Client: Grolsch
Packaging Contents: Multi pack wrap, Bottle master, Can, Bottle
Packaging Substrate / Materials: Recycled plastic, glass, paper, cardboard
Printing Process: Screen printing, Foil stamping

Grolsch 0.0% beer is brewed with carefully selected barley malt, 2 types of hops and our sparkling spring water. Thanks to a unique type of yeast and the most modern brewing technique, this beer is alcohol-free while retaining a full, fresh taste. Grolsch 0.0% is therefore the perfect thirst quencher. In 2018, Grolsch 0.0 was awarded a golden European Beer Star in the category of alcohol-free bottom-fermented beer.

Grolsch asked me to design the new look and feel for this alcohol free beer with it’s fresh taste. From 6-Packs wraps and Bottle masters to POS materials. All designed in a fresh and clean Grolsch style. Just like the beer itself.