Hultaj Beverage

Design: Studio Otwarte
Location: Poland
Project Type: Produced
Client: Devaldano
Product Launch Location: Poland
Packaging Contents: Kompot Beverage
Packaging Substrate / Materials: Glass bottle
Printing Process: Printing on foil

Hultaj (Polish for “rascal”, “varmint”): Fruit, water and sugar.

Bottled, ready to drink kompot – traditional Polish beverage, that brings refreshment on summer days and warms up on cold evenings. We rediscover it, reminding everyone of their favourite childhood flavours.

Scope of branding:
Naming, logotype, key visual, illustrations, hand-drawn type, industrial design of the bottle, social media design, design and development of the website, photoshoot production, series of marketing and promotional materials.

We are responsible for the industrial design of the bottle. Its shape is inspired by retro returnable glass milk bottles and preserve jars. Thanks to a wide bottle neck one can easily eat out the fruit after drinking the liquid.

The brand is inspired by childhood nostalgia, adventures in the courtyards and beverages prepared by Mothers and Grannies. Hand drawn lettering and illustrations highlight the authentic character of the brand, its simplicity and natural ingredients.

What’s Unique?
In this project unique is a combination of standard font and “ugly”, childish, hand-drawn lettering. It makes a nice feeling of honest, the local product which bring to us the nostalgia of the 80s & 90s – our childhood.