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Design: Tiger Pan
Assitant: Xia Xuedan
Client: Shanghai Dingyu Food Co., Ltd.
Location: China

JIUJIUYA originates from the traditional lo mei of Wuhan and was founded in 2002. It has gone through 18 years. Containing duck neck, duck wings, duck feet, and other sauced and stewed meat products, Jiujiuya is a decompression artifact under the great pressure of contemporary youth work. It is extremely spicy and extremely sweet. The taste of the tongue is full of twists and turns, making people want to stop.

This design mainly revolves around upgrading the brand image and packaging design of JIUJIUYA. From the user experience, we present a cool and ready-to-eat life for consumers.

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