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Joos Stop New Flavors


Agency: Widarto Impact
Executive Creative Director: Eko Widarto
Art Director: Jalu Linuwih Muhammad
Project Manager: Galuh Aksarahina Ardhana Reswari
Senior Graphic Designer: Fajar Septena Effendi
Location: Indonesia
Project Type: Produced
Product Launch Location: Asia
Packaging Contents: Juice
Packaging Substrate / Materials: Aluminium pouch
Printing Process: Flexography

After previously releasing a unique version of the glass juice packaging. This time to support the successful launch of new flavors, Joos Stop released a pouch version with a different design but still focused on the logo to strengthen its brand essence.

Still guided by the concept of sustainability, JOOS STOP wants to appear more playful and fun even without illustrations of fruits.

One of the uniqueness of this new flavor is, the naming of each flavor with strengthened typography that almost forms part of the overall design such as MONDAY LOVER for peaches, DONT GIVE UP for oranges, and DO OR DO NOT for blueberries.

The purpose of this naming and design is to provide attraction and enthusiasm when people are on the shelf. The design must be able to provide POWER STOPPING when consumers see it on the shelf.

What's Unique?
One of the uniqueness of this new flavor is, the naming of each flavor with strengthened typography that almost forms part of the overall design such as MONDAY LOVER for peaches, DONT GIVE UP for oranges, and DO OR DO NOT for blueberries.







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