Lifebuoy hand sanitizer

Design: Aniston Antony and Vrundar Patil
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Samson Mathai
Packaging Contents: Hand sanitizer
Packaging Substrate / Materials: High-density polyethylene (HDPE)
Printing Process: Flexographic printing

Lifebuoy brand stands for “A CHAMPION OF HEALTH & HYGIENE.” Lifebuoy brand core is consistent to become the champion in health and hygiene, it also promised protection and a commitment to support life through unbeatable protection.

By keeping the value of the brand in mind and taking the approach of “design with nature”. The idea of creating this packaging is to introduce new form and function to communicate, promote, and transact our product. Also, the goal of our packaging which provides visceral cues design to affect consumer perception of our new design and influence their behavior.

What’s Unique?
We have explored the possibilities of redesigning the package of sanitizer (bottle) to be geared toward innovative form and improved function thereby solving user pain points by introducing organic shape (taking inspiration from nature) and shape psychology.

Our design has two shapes that represent brand identity and values.

TRIANGLE:

1. Represents perseverance and achievement
2. Express sense of strength and movement.
3. Sense of progression.

CIRCLE:

1. Express protection, infinity.
2. Has calming quality
3. Its presence makes a product/shape feel youthful, happy, and carefree.