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Little Lunch Lieblingssaucen (Favorite Sauces)

Design: WIN Creating Images
Location: Germany
Project Type: Produced
Client: Little Lunch
Product Launch Location: Germany
Packaging Contents: Meal Sauces
Packaging Substrate / Materials: Glass jars

When Little Lunch approached WIN for creative cooperation once again, the food brand had only offered soups on its website and in stores up until then. To open up a new segment, Little Lunch planned a launch of four, delicious & popular sauces, each inspired from a different country. Little Lunch’s “Lieblingssaucen” (Eng. Favorite Sauces) makes a brand new addition to their market.

To start this new segment, these 4 varieties were chosen: tomato classic, Bolognese, Dal Masala and vegetable curry. All four sauces are made only from fresh organic ingredients and taste like homemade. Above all, the home-made character was meant to be reflected in the design. In addition, it also had to match the already existing soups range.

What's Unique?
At the beginning of the project, there was a mixture of brand and design workshops, to which WIN had already brought seven design concepts. The LL team was quick to decide for one favorite and fell in love with it right away. From workshop to finalization it only took 2-3 months, which makes this project an outstanding innovation sprint.

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