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Design: Yogesh Tirandas
Location: India
Project Type: Concept
Packaging Contents: Chewing Gum
Packaging Substrate / Materials: Sachet
Printing Process: Foil stamping

A nicotine gum that helps quit smoking by gradually reducing your nicotine intake. A 12-week therapy program using Nicotex helps to rid dependence on nicotine.

Nicotex is primarily positioned around Smoking Tobacco and now wants to talk about Smokeless Tobacco consumption. Smokeless Tobacco users from a larger section of tobacco consumers and Nicotex now wants to target these users with a new sub-brand ‘Nicotex Bite’.

21.4% of adults in India use Smokeless tobacco while 10.7% of adults smoke. 29.6% of men use smokeless tobacco while 19.0% smoke.

What's Unique?
Graphics used by keeping consumers in the mind. They are much aware of this kind of packaging as a medicinal design.

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