Oro del Conero refined mussels

Agency: Auca Design
Photographer: Maria Francesca Nitti
Location: Italy
Project Type: Produced
Client: Oro del Conero
Product Launch Location: Global
Packaging Contents: Seafood
Packaging Substrate / Materials: Glass Jar
Printing Process: Foil stamping and offset printing

The love and the respect for the sea, the deep connection with the territory, in the specific Conero in Marche Region, Central Italy, for a genuine product, even in its conservation method: Oro del Conero’s precious mussels, baked and stored in their same cooking water. How had I translated all this in brand identity and packaging which would tell the genuine and real product value?

What’s Unique?
The winning idea was to hold Conero Riviera in the jar’s label: I’ve illustrated the Riviera and its wonderful landscape in the dark tones typical of mussels, giving a touch of light and preciousness with the gold foil on the logo, product name and on the sun.