Pasika – 100% Raw Honey

Design: Foundry
Location: United Kingdom
Project Type: Produced
Client: Pasika
Product Launch Location: United Kingdom
Packaging Contents: 100% Raw Honey
Packaging Substrate / Materials: Glass jars with metal tops
Printing Process: Digital printed die-cut stickers

Pasika produce delicious, 100% natural honey from their hives based in lavender fields across North Yorkshire, UK. Founded by Tanya Stringer, a beekeeper who learnt her trade in her native Ukraine and then relocated to the UK. Tanya needed a brand which echoed this heritage whilst still promoting the natural qualities of the product.

We created the Pasika brand and packaging, with an ethos of ‘Made in Britain. Born in Ukraine.’ This positing statement clearly identifies Pasika as a quality British product, but with a differentiating and crafted heritage element.

What’s Unique?
The brand and packaging are minimal to reflect the simplicity of the product – 100% raw honey. We developed a custom logotype with hints of Pasika’s Ukrainian heritage; the industrial feel of capital letters with Eastern European touches such as the curved ‘K’. Jar labels house the logotype within a custom die-cut apiary shape; the English translation ‘Pasika’. This simple shape has a perfect balance of high-end minimalism but also unique character to allow stand-out on-shelf.