Ragab El Attar Minimalism Packaging

Posted on

Derrick Lin

Global

Design: Ghalia Magdy
Location: Egypt
Project Type: Student Project
School: October University for Modern Sciences & Arts (MSA University)
Tutor: Prof. Dr. Tarek Salah, Dr. Ahmed Mohamed Attia, TA. Menna Zakria, TA. Shaimaa Sherbiny
Packaging Contents: Spices, Herbs, Blends
Packaging Substrate / Materials: White Kraft Paper
Printing Process: Digital Printing

Ragab el attar is a very well known, old Egyptian brand that is specialized in all kinds of spices, herbs, oils & special blends. This brand existed for over 100 years in Egypt, ever since it was founded by Ragab’s great great grandfather. The brand started as a home business, now they have 5 branches throughout Cairo. They are known for their special herb & medical blends & they import all kinds of spices from all over the world that you wouldn’t find anywhere.

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What’s Unique?
The unique aspect of this new packaging is that by replacing all types of old harmful packaging materials like plastic & so, we are contributing to a greater cause which is saving the planet & using more decomposable materials that are even cheaper to produce. Another unique aspect is taking away all the overcrowding graphical images & text that was on the old packages & using the minimalism movement on the new packaging by keeping it as simple as possible.