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Sahyadri Farms

Design: Patare Girish J
Location: India
Project Type: Student Project
School: Mit Institute Of Design
Tutor: Prof. Samson Mathai
Packaging Contents: Vegetables
Packaging Substrate / Materials: Molded Pulp
Printing Process: Thick Wall Pulp Method

About Brand :
The seeding of “SFPCL-Sahyadri farms” happened in Nashik, Maharashtra, India in 2011 with the simple intention of ensuring a fair return to the farmers and with the quality produces reaching to the end-users. Sahyadri was a movement, to uplift the farmers and to get them their righteous due. Organizations talk about CSR as one of their activities but we at Sahyadri converted the entire organization as CSR and it became a movement!

Vision Of The Sahyadri Farms:
To be a leading Farmer Producer Company (FPC) with the power to bridge the gap between the rural and urban communities:
  1. By making farming a profitable & sustainable business for all our farmers and
  2. By providing safe, healthy, affordable - farm produce and value-added products to our consumers.

About the Project:
This is a project of the packaging of vegetables for online delivery purposes under the brand of Sahyadry farms. At this time, online delivery of vegetables is being done by either plastic crates or cardboard boxes. A plastic crate is a good option. But for the sake of environment plastic should be avoided. Cardboard boxes are good for a single use for delivering company. It will be useful to customers for storing items at the storeroom. For making it capable of the hall or important room, it should have proper shape, colour, graphics.

Design criteria:
  • To design a packaging solution such that
  • It will be possible to use after delivery.
  • It will have proper sealing.
  • It should avoid bulging out due to load.
  • It will have a form which will grab attention.
  • Graphics will add positive and creative sense.

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