Shottesbrooke – Tide Chaser Series

Design: David Byerlee
Location: Australia
Project Type: Produced
Client: Shottesbrooke
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass

Shottesbrooke required a new look for an exclusive line sitting outside their usual brand parameters. The aim was to create a unique and intriguing wine range under the brand – a creative series of wines targeting a more ‘daring’ demographic.

Intended as an ode to the winemaker’s love of the ocean, the labels feature a series of abstract ‘fluid’ artwork. Accompanied by purposely minimalist branding – unconventionally giving the art maximum and undivided attention. Brought to life via reflective stock and matt high-build varnishes – allowing for maximum shelf-stand-out by sparking the consumer’s interest and imagination.