Showing Posts With:

Unibic Snack Bars


Design: Radhika Murti
Location: India
Project Type: Concept
Packaging Contents: Snack Bars
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

To re-brand, package and name a series of snack bars for Unibic India. The strategy was to change the feel of a snack bar and direct it towards a new target audience ( the youth). The behavioral and daily routine study of the consumer helped in inventing the idea of a HUNGER MONSTER.

YOU AREN'T YOU WHEN HUNGRY, THE MONSTER IS IN-CHARGE NOW

This is a well know and tested concept which the client agreed to use, it brings out the peppy, notorious feel to a snack bar. To insinuate the concept even further the typography is being played with. The inverted B indicates the level of crazy and hallucination one gets to when hungry.

What's Unique?
Category study helped in deciding a color palette that stands out on the shelf.







0 comments : Unibic Snack Bars

Post a Comment

STRICTLY NO SPAM. Tell us what you think about this packaging project. No external links allowed, all comments with links will be marked as spam.