Ustraa Razor Blade

Design: Hidayat Patil
Location: India
Project Type: Student Project
School: MITID
Packaging Contents: Razor Blades
Packaging Substrate / Materials: Cardboard
Printing Process: screen printing

Ustraa is a male-oriented grooming company.

The razor blade packaging has been redesigned with sustainability in mind. This has been achieved by consciously reducing the quantity as well as, by altering the quality of material used. Ordinarily, plastic and cardboard are the chief materials used in the packaging of the razor blade, with plastic being solely utilized for the housing of the blades. In such instances, the cardboard is merely relegated to the purpose of housing all the graphic details. The approach that I have taken enables us to not only reduce the material count but also help bring down the production cost. Instead of having to deal with the negative environmental consequences of plastic, my design makes exclusive use of cardboard which is infinitely recyclable.