Vourvoukeli-series of wines

Agency: BrandNew Via Design
Illustrator: Gerasimos Hatzis
Photographer: Theodoros Fritzilas
Location: Greece
Project Type: Produced
Client: Vouroukeli Estate
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Vourvoukelis Family, pioneers winemakers in the Thracian valley of Greece, focus their attention and experience in order to produce a series of varietal wines for the estate’s portfolio.

Inspired by nature and having in mind the locations of the estate’s vineyards were rare species of animals can be found there, we proceed with the idea to connect each different wine’s character with an illustrated animal of the place.

As these animals are endangered, we proposed the style to be of vintage engravings like these you can find in old natural history books and also to point out the rarity of the Greek varieties that the winemakers use for their wines. The element of ”hand” in shadow play illustration, has an important role in crafting both wine and art. The image of the five bottles attracts attention with it’s strong brand identity and stands out in point of sales around the world.