You are unique like everyone else

Agency: ABOUT:
Creative Director: Konstantinos Giannakis
Creative Director: Faye Papargyropoulou
Senior Creative: Christos Kotsinis
Photographer: Apostolis Koukousas
Box manufacturing & silkscreen printing: Duroflex
Location: Greece
Project Type: Self Promotion
Product Launch Location: Greece
Packaging Contents: Lightweight polystyrene balls
Packaging Substrate / Materials: Plastic
Printing Process: Screen printing

Using white lightweight polystyrene balls we would like to show how important is diversity both in the creative field and entire life. To keep up being unique. The lightweight balls are an accurately similar crafted material like human beings are. Same bodies, same fluids, the same quantity of water. Deep inside our similarities, we are unique. It needed to challenge people’s preconceptions about the polystyrene balls, a totally chemical product that we used in order to show the exact similarity of humans physique. We had to balance it with our natural design sensibilities, our way to respect nature. We managed to introduce a thoughtful and beautifully designed transparent box —approximates one of a precious perfume— with a white silkscreened quote, as a wish in order to goodbye 2018 and welcome 2019.