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AleXX GOAT IN SHEEP'S CLOTHING (Limited Edition)


Agency: Krylia FMCG Branding
Art Director: Anna Simanovych
Location: Ukraine
Project Type: Produced
Client: Tavria HVC
Product Launch Location: Global
Packaging Contents: Spirits
Packaging Substrate / Materials: Glass bottle, Tube
Printing Process: Foil stamping

In fact, everything is not as it seems. Each of us has a secret. For some people, it's the secret of their lives. The real mystery! But every secret sooner or later becomes clear...

AleXX GOAT IN SHEEP'S CLOTHING is a limited edition packaging design of the famous Ukrainian brandy, dedicated to the 2015 Year of the Green Goat on the Chinese calendar.

AleXX GOAT IN SHEEP'S CLOTHING has got a very unusual design for the New Year AleXX series. The packaging was made in a Gothic style emphasizing the complex and mysterious nature of the brand.

Our talented artists created an illustration depicting a daring and wayward goat hiding under the skin of an innocent sheep. This image symbolized the duality inherent in brand positioning and revealed the difficult temperament of the animal, patronizing 2015.

For the packaging, the unique material to this segment was used. AleXX was the first that entered the Ukrainian alcohol market in a tin tube, once again confirming the status of the country's most innovative alcohol brand. A complex combination of matte and glossy varnishes combined with a convex sheepskin relief made it possible to achieve the effect of a figure appearing from the dark, and the “ragged” graphic style brought the drawing closer to the gloomy character of medieval engravings.

The packaging design of AleXX GOAT IN SHEEP'S CLOTHING has been awarded by many national and international festivals.



What's Unique?
A complex combination of matte and glossy varnishes combined with a convex sheepskin relief made it possible to achieve the effect of a figure appearing from the dark, and the “ragged” graphic style brought the drawing closer to the gloomy character of medieval engravings.






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