Costa Alicante

Agency: Estudio300sesenta
Creative Director: Pascual Gutierrez Calero
Location: Spain
Project Type: Produced
Client: Bodegas Pinoso
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing, Screen printing, Foil stamping

Are we too crazy to think sanely? ... our first concept was something much more linear, a beach ... an umbrella .... the sea .... IT'S NOT ENOUGH CRAZY !! they told us .... Away, fear, let's do something horny, something that is the improved reality, Costa, Alicante, summer, GIRIS !!!! LOS GIRIS !!!! characterize our endearing giris, in its strictest version of vacation for them, SOL !!! SOLLL !!!! SOLLLLLLLL !!! Sun yes ... but with cremita, with a typical Alicante booth, with a Mitch Buchannon style watchman, and that cool wine that enters as a perfect painkiller for the body ..... We got it right there, and in what way ! Fun, happy, curious, using a thermo sensitive ink that is activated when the wine reaches the optimum consumption temperature, refreshing the reddish sun on the skin. NOW YES, we were told.