EDEN

Design: Andreeva Daria
Location: Russia
Project Type: Concept
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper, Cardboard & Foil
Printing Process: Foil stamping, Emboss print

The mission of the project was to create a unique packaging design for the line of milk and dark chocolate made of the Dominican Republic cacao beans and to communicate the brand’s bright and exotic flavour experience.

EDEN is the premium chocolate that clearly reflects the traditions and atmosphere of the country where it was made. Packaging pays tribute to the creators’ passion for chocolate, organic ingredients and rich flavour. EDEN is the discovery of new tastes horizons, new expressions of tropic country.

My concept aims to communicate the flavour palette of each cacao beans and exotic fruits mixture. The packaging of milk chocolate line is made of cardboard with golden foil stamping to highlight the origin of the chocolate. Each taste has unique picture, which makes simple to depict contains. The dark chocolate line is made from foil and paper. Both packaging types are safe for the environment.