Flow Cosmetics

Manufacturer: Metsä Board
Location: Finland
Project Type: Produced
Client: Flow Cosmetics
Product Launch Location: Finland
Packaging Contents: Soap and Shampoo
Packaging Substrate / Materials: Paperboard

Flow Cosmetics, a Finnish natural cosmetics company, has selected paperboard from Metsä Board, part of the Metsä Group, as its packaging material of choice, for its innovative range of shampoos, body and face soaps.

Flow’s bar-shaped cosmetic products are ecological to use as well as to transport and store. MetsäBoard Natural FBB was selected for its visual appearance, lightness, and ecology. In addition, the uncoated surface of the paperboard offers a natural look and feel.

“As part of our zero-waste principle, we chose sustainable MetsäBoard Natural FBB board. We wanted to ensure that our products are natural all the way through to the packaging, and that they comply with stringent quality requirements,” says Riitta Jänkälä, Founder and CEO of Flow Cosmetics. “It’s also important to us that all of our packaging boards are recyclable after use.”

What’s Unique?
MetsäBoard Natural FBB board is a fresh, lightweight paperboard with smooth surface that facilitates quality printing. In addition to the printing techniques, simple foils were used in the post-processing of the packaging, for a luxurious look.

“Durable, ecological and stylish packaging is integral to the attraction of a product and adds to the customer experience. Ecological and sustainable packaging makes the product relevant and significant,” comments Jari Halminen, CEO of Papermark, manufacturer of the packaging.